Developed by Google and taught by industry experts, Squared Online is a six month digital marketing qualification aimed at managers, recent graduates and marketing professionals. The course consisted of weekly elearning classes, independent learning and group projects to complete five modules.
Speaking of the course, Lauren says “The specific course I was on focused on leadership: how to be a leader in the digital age, working with change and working with your team effectively. The group projects were often challenging as we had to divide work individually, but still complete it together around our daily work commitments.
“It also provided a great networking opportunity as I was in teams with individuals who worked for other digital marketing agencies across the UK.”
Hallam Internet is already recognised as a Google Premier Partner and Lauren’s qualification adds to the company’s existing Google accolades for Analytics and AdWords.
Managing Director Susan Hallam adds “I am pleased with Lauren’s performance and dedication in achieving her Squared Online qualification. As an agency, we pride ourselves on the level of digital marketing expertise we have within the business. This is a credential we have opted to add to our repertoire to further benefit the service we offer our clients”.
The course builds digital capability through teaching best practice techniques and knowledge from Google themselves. Successful completion of the course equips candidates with the skills to tackle client briefs more effectively and improve virtual collaboration.
Hallam Internet is a Premier Google Partner delivering national and international digital marketing services.