Searching for local products and information is a high growth area on the Internet -people are busily using search engines to find local information, and as a rule small businesses get the vast majority of their customer from within a 50 mile radius.
Actually, people have always been searching for local information, it just hasn’t been easy to find local information in the search engine results. That’s all changing though. 26% of all people visiting a search engine are directed to a Local search result, like an Internet Yellow Pages entry, Google Local information, or other local directory result.
More people using search engines click through on Local information than they do on travel sites such as Expedia or news services like the BBC.
I gave a presentation on Local Search at the recent Search Engine Strategies conference in London, and you might want to take a look at the notes accompanying my presentation.