For businesses in the education sector we know what you need to help you get the biggest return on your investment.
Our education digital marketing agency specialists know how to make sure your site is set up to be found by search engines, a process called search engine optimisation, meaning you can be ranked higher for the keywords that you are targeting.
Bringing together all the strands to deliver brilliant results for education
As well as SEO, Hallam also offers businesses in the education sector pay per click advertising strategies known as PPC.
PPC campaigns can be highly effective in driving traffic to your website and increasing lead generation. We will advise you on whether a PPC campaign will help you get the results you need. And, if you decide to include paid-for advertising in your SEO strategy, we can manage the campaign on your behalf.
Making social media work for education businesses
People looking for businesses in the education sector like yours, particularly colleges and other education establishments, are also able to be converted via social media – something that Hallam can help you with.
Our team is well versed in creating social media strategies that can help drive visits to your website, as well as boosting your brand with the people that you want to be targeting. This can be through both posts and content creation and social media advertising to really drive home your message.
We can advise you on exactly what you should be doing, what channels you should be focusing on and, if you wish, run your social media accounts for you.
Digital PR – helping you be found
Another important aspect of making sure your business is as visible as possible is digital PR. Like traditional PR the aim is to increase brand recognition, target people who are potential customers and push them through the sales funnel.
However, digital PR also has the added advantage of being able to make your site more visible in search results. By gaining links to your website from other well established and reputable domains we can increase the respect that search engines have for your website and as a consequence increase your ability to rank highly in results.
There are limitless possibilities when it comes to digital marketing for education and Hallam can help you start to see where your business could go.