- SEOOur technical expertise will improve your visibility in search engines
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- WebWe plan, create and support award-winning websites
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Technical SEO
Apply Technical SEO principles to ensure that search engines understand and prioritise your site where it matters.
Our approach
Make your website irresistible to search engines
Technical SEO is the process of ensuring search engines can quickly and effectively crawl, index and rank your website.
Deep technical experience
We’ve got dedicated Technical SEO consultants with decades of experience in SEO and website development, plus a full spectrum of knowledge to overcome any problems your website may face and deal with them decisively.
Specialist tools
Comprising a range of handpicked premium services and bespoke tools built by us, our SEO toolkit supports the real-time monitoring, optimisation and automation of critical services. Anyone can use tools, of course, but knowing how to prioritise and implement the right changes for your website is another matter. That’s where we excel.
Unified team
Best-in-class Technical SEO requires a network of consultants with deep specialist knowledge. As a full service agency, we work closely with our experts in development and user experience to ensure that we consider your needs from all angles.
Comprehensive technical SEO audits
As the digital landscape changes over time, it’s crucial that a website is kept healthy through an ongoing cycle of re-evaluation and rejuvenation. Our technical SEO audits support this process directly, taking into account everything from speed to website architecture and hierarchy. These audits are expertly delivered with prioritised actions for everyone involved. This means that they’re ideal for supporting in-house and development teams to implement the required changes.
Your CMS of choice
The principles of Technical SEO remain the same whatever CMS you’re using. However, there are technical idiosyncrasies in every CMS of which you need to be aware. This is where we come in – we’ve supported some of the most popular platforms around, such as WordPress, Magento, Shopify, Umbraco, Drupal and Kentico.
Log file analysis
The humble log file is a record of the traffic on your website, including every visit by search engine crawlers. Analysis of these log files provides insight into how search engines actually behave on your site, which means more opportunities for optimisation.
JavaScript SEO
JavaScript is the de facto language of the web, vital for much of the functionality and usability we take for granted. It’s not all roses though; deployed carelessly, it can have a severe negative impact on your website rankings. We can steer you through these tricky waters to ensure that your website can take full advantage of JavaScript without compromising search performance.
Not found what you’re looking for? Find out more about our other SEO services.
FAQs
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Why is Technical SEO important?
High-performing websites keep pace with the expectations of modern internet users, many of whom have grown up with the internet. Search engines know this and will prioritise accordingly – after all, it’s in their interests to provide the best resources for their customers.
For this reason the bar for Technical SEO is high. Your website should be fast. It should be responsive. It should be compliant with various standards. It should take full advantage of best practices. It should achieve all of this across a variety of browsers and devices.
Poorly implemented Technical SEO can also have a significant negative impact. The best content in the world is useless if nobody can find it, and for people to find it you want search engines to crawl, index and rank your website effectively.
Ultimately, the goal is to make the internet better – more relevant, more responsive and more responsible. As far as we’re concerned, making your website the best it can be is a step in the right direction.
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How to choose the right Technical SEO agency
Although some general principles are widely applicable, there is no magic bullet here. All websites are in some way unique (be it in terms of construction or presentation) and require consideration and diligence to ensure they perform well and reach the right people.
To this end, the right Technical SEO agency for you will be one that works to understand your online presence and tailor its efforts accordingly – not simply apply the same broad brush strokes to every website.
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