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In digital marketing, we need to make sure that any activity we deliver for clients is faultless. Whether it’s a guest blog post, press release, client report, or even a Tweet, spelling mistakes will stick out like a sore thumb. Sloppy errors are the easiest way to impact on people’s perception of quality.

Most don’t have the time, resources, or inclination to proofread, as it’s probably the least fun part of writing. But tedious as it is, it’s worth the effort.

In an ideal world, it would be great if copy was right first time, or if it could go through an in-house copywriter, but not everyone has these luxuries.

If you’re like me, you can spot a typo within a minute of looking at someone else’s work (hopefully not in this copy!), but find it harder to spot errors when you’re checking your own work.

To try and combat this, I tend to use a few techniques to ensure that my copy is (usually) completely error free. I know some people work better on screen while some work better looking at a hard copy, either way, I hope you find the following 22 tips useful!

Prepare mentally

First things first, proofreading requires patience and time, not to mention concentration. Make sure that you’re not tired, rushed, or distracted.

Get rid of distractionsProofread with no distractions

Find me someone who can proofread effectively while on the phone.

Print it off

Even if you prefer working on screen, print it off as it can be easier to spot mistakes on paper.

Read it backwards

Working through your copy in reverse can help you see your words differently, so errors are more likely to stand out.

Use a red penred pen

Or a colour that isn’t black to clearly identify any mistakes.

Read aloud

Maybe go to a meeting room for this one, you don’t want your colleagues giving you funny looks. But it really works, especially when it comes to finding long and wordy sentences.

Come back to it later

Close down the copy and do something else for a few hours. When you come back to revisit it, you may be more likely to pick up on any mistakes.

Get some rest

Unless you’re on deadline, why not come back to it the next day? Chances are you’ll work better after a good night’s sleep. It’s important to give your eyes and mind a break from the document.

Proofread in the morning

Your brain is at its most alert in the morning. Set aside some quiet time first thing and get your proofing done when you’re ready to concentrate.

Make it bigger

Changing the size of your text, or zooming in, may make it easier to proofread. It makes you looks at the text differently. Changing the colour, font or line space can also help.

Check the It’s and ItsChecklist

Some grammar police really pick up the correct use of possessives. Even if you know the difference, sometimes you may type the wrong thing anyway.

A checklist helps

Notice mistakes you repeatedly make? If so, stick them on a checklist you can refer to each time you proofread your work. Then double check your copy with these at the forefront of your mind.

Use spellcheck

Arguably the most useful tool, especially if you type quickly. Although it’s a great way to easily identify errors, we all know the spelling and grammar check in Microsoft Word isn’t completely fool proof, so don’t rely on it completely.

Make sure it’s the English (UK) version

Finalised does not have a Z in.

Get the tense right

Besides punctuation mistakes, take time to double check and review your work for consistent use of verb tenses. Past, present and future are easier than you think to mix up.

Do not forget punctuation

Focusing on the words and flow is fine, but do not neglect the punctuation. Capitalised names and missing commas are just as important.

Look for one thing at a time

Read through your copy a few times, looking for different things on each read. Spelling, then grammar, then all your titles, etc.

Double-check specific details

If you get a name or technical term incorrect, it can be rather embarrassing. Check the spelling of people’s names, is it Carly, Carlee, Carleigh, or Carley? Stuart or Stewart?

Same with brands, which are very easy to get wrong. Is it Word press, WordPress or Word Press? Don’t forget numbers, emails, links, technical terms, etc.

Don’t make any assumptions

If you’re not sure about something, look it up or leave it out.

Ask a friend

Ask a colleague to go through your document in as much detail as possible. You will be amazed at the mistakes you’ve missed. Do this after you’ve looked at it yourself, you don’t want people to do your work for you, or think you’re an awful writer.

One last glance

Do this to make sure all your punctuation is included, questions end with a question mark, and pieces of dialogue begin and end with quotation marks.

Hopefully you’ve found these points useful and you can apply them to your work. I’m seriously hoping there isn’t a mistake in this blog, but if there is, it brings me onto another point…

Don’t worry if it’s not perfect

Weigh up the benefit of taking three hours to proofread your work to perfection, compared to spending less time on it but there being a comma missing in a sentence.

Have I missed anything? Do something that I don’t? Or have you found this useful? Drop a comment below, or tweet me @AlexJonesPR

9 responses to “The Ultimate Guide to Proofreading”

  1. Hey Alex,
    Great post Man! I would love to work on your points and let’s see what happens. Since Digital marketing is the best tool nowadays to promote your business as I’m also running a business it would help me a lot. Thanks for sharing such a nice post and keep coming with such posts in future as I will be needing some guidance from you in future.

  2. grammarly.com is very useful for this. We use it across our team and you’d be amazed at the benefit. There’s a free version for folks who are just looking for the basics.

    All the best,
    Nigel

    • Alex Jones Alex Jones says:

      Great suggestion Nigel. A really useful tool when working online. I like it because I find it easier to identify and action any mistakes as I’m writing, instead of going back and correcting at the end.

      Alex

  3. Lots of great pointers here. Can I also suggest the free Hemingway App (http://www.hemingwayapp.com/ – it’s a desktop app) which highlights everything in your copy which you might want to revise. It points out overly long sentences, complicated words, adverbs etc. and also gives it a readability score.

    • Alex Jones Alex Jones says:

      Thanks Matthew, and the Hemingway App is a new one to me. I will certainly check it out. Thanks for the suggestion.

  4. Use a straightedge to ensure you’re only reading one line at a time, not being distracted by all the text below what you’re reading.

    “The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon.” ~Robert Cormier

  5. Great post I really needed such information. Thanks for sharing it.

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