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  • What we do
    • Strategy
      • StrategyWe translate your business objectives into integrated marketing campaigns that deliver rapid impact and lasting results.
      • Digital StrategyOur full-funnel digital strategies combine the power of brand building with the rigour of performance marketing.
      • Brand StrategyIn a world of look-alike products and bland positioning statements, we can help you build a unique identity.
      • Media PlanningMake your advertising work as hard as you do, from briefing all the way to reporting.
      • Audits and ConsultingFuel your business growth and maximise effectiveness with expert audits and digital consulting from Hallam.
      • Market ResearchGain a deeper understanding of the value that you deliver to your customers and how you compare to your competitors.
      • More strategy services
    • Paid Media
      • Paid SearchReach the right audience at the right time with one of Europe’s leading experts in paid search networks.
      • Paid Media Overview
      • ProgrammaticReach larger audiences faster than ever before by automating the purchase of digital advertising space.
      • MarketplacesOptimise your feed and effectively target your ads to deliver business growth via e-commerce marketplaces.
      • Affiliate MarketingIncrease online reach and revenue by taking one of the most profitable advertising routes there is.
      • Paid SocialPowerful campaigns which create brand visibility in one of the most competitive paid marketing channels.
      • Paid Media ConsultingStay on top of new trends and enhance performance while retaining complete control of your campaigns.
      • More paid media services
    • Organic
      • Content and PRSecure widespread coverage with multilayered, data-led campaigns from one of the UK’s most trusted PR agencies.
      • SEOStrategies that deliver results and drive profits, from experts at the UK’s most recommended SEO agency.
      • Social MediaAgile, strategic and data-driven organic social media to engage with your audience, elevate your brand and drive new business.
      • More organic services
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      • BrandFrom audits and strategy through to design, we’ll ensure your brand is utilised in a consistent and distinctive way.
      • CreativeUse the power of creativity to rise above the competition, attract the right audience and grow revenue.
      • User ExperienceDeliver genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.
      • Web designConnecting brands to people, we create accessible high-speed sites that create a lasting impression and get results.
      • More experience and brand services
    • Data and Insights
      • AnalyticsWith good data and intelligent analysis, you’ll always make the right call, and smarter decisions than your competitors.
      • Reporting and Visual DataTurn your marketing data into one definitive, clean and actionable report to discover what’s working and what’s not.
      • AI and AutomationUse cutting edge technology to save time and add value via our deep understanding of AI and machine learning.
      • Data ScienceBetter understand your customers and rise above the competition by turning your data into insights, and insights into action.
      • More data and technology services
    • Consulting and Training
      • Digital Marketing TrainingOur training covers a wide range of digital specialisms – from Google Analytic to SEO. And we know how to make learning fun.
      • OverwatchA Paid Media Consultancy and Support service specifically designed to help your in-house teams stay on top of trends
      • ConsultancyTake your business to the next level with expert consultancy across marketing strategy, technology, data and experience.
      • More training and in-housing services
  • Our approach
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  • About us
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Call us on 0115 948 0123
Let’s talk

Internet Reptile

Conversion rates that leap to new heights: £10k revenue for every £573 spent.
Internet reptile

0 x

return on ad spend

0 %

conversion rate

0 £

revenue from £573 ad spend

The client

Internet Reptile is a UK leader in the online retailing of reptile equipment and live food for home delivery. Established in 2008, Internet Reptile has an enviable reputation for customer service excellence, a huge selection of products, and an online price promise.

The challenge

The demands of managing a fast growing business meant the Internet Reptile team didn’t have the experience or time to manage a sophisticated digital advertising campaign.

They appointed Hallam to focus on generating enquiries at a fast enough pace to meet their business objectives, and to impose a methodology to control the account in order to generate a more profitable return on investment.

Our approach

Hallam devised a best practice advertising campaign that ensured coverage across all the relevant advertising networks: Google Shopping, Dynamic Search Ads, Display Remarketing, as well as advertising on Bing and Facebook. This approach enabled Internet Reptile to saturate their target market, and the omini-channel strategy successfully powers their company growth.

Hallam developed a segmented advertising campaign with a different target ROAS (return on ad spend) aligned with the specific margin delivered by each brand. A bespoke Internet Reptile reporting dashboard enabled the team to dynamically accelerate or reduce advertising spend based on individual product margins.

The Hallam team delivered full service expertise, from creating the Smart Bidding and remarketing strategies, through to refreshing the brand and producing social media creative assets.

The results

The initial campaign improvements resulted in a jump in conversion rates from 5.9% to 18% within one month.

During the Black Friday week leading up to Cyber Monday in 2019, every £573 of ad spend resulted in more than £10,000 of revenue, or a 1761% ROAS.

The introduction of Hallam’s Smart Shopping campaigns increased the return on ad spend by a factor of 11.

“Hallam have taken our Google Ads account to the next level. Their expertise, strategy and communication has exceeded all of my expectations, and they have demonstrated a genuine interest in the business and helping us to thrive. I am very pleased with the remarkable achievements made so far and look forward to seeing what successes the next year brings”

Tim Zinsaz, Director at Internet Reptile

We’re experts at growing ecommerce businesses. Let’s grow together.

We don’t work with only the world’s biggest brands. Our clients include many small to medium-sized businesses, non-profits and startups.

Just tell us what you what to achieve, and we’ll let you know what experience we have and how we can help you. Alternatively, you can check out more of our work here. Our methodology has been successful in almost all sectors, delivering double and triple-digit improvements on average.

Let’s talk

If your business generates over £1m online, we’d love to discuss your growth goals and suggest strategies to grow your sales.

Get in touch and tell us about your challenge.

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

We’re just a message away.

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Google Premier Partner 2022
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