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Ironmongery Direct and Electrical Direct

We provide a full paid media and data consultancy to both ecommerce brands
Ironmongery Direct and Electrical Direct

The client

Ironmongery Direct are the UK’s largest supplier of specialist ironmongery and have been supplying to the trade for over 50 years. Electrical Direct supply electricians with quality products ready for next-day delivery. They both offer a multi-channel service from their headquarters in Basildon, Essex.

As members of the international Manutan Group, both brands specialise in the distribution of equipment and supplies for consumers, tradespeople, companies and local authorities. 

What we do

Our paid media and data consultancy supports both brands as they continue to fulfil their ambitious growth plans.

Our paid media consultancy covers:

  • Supporting with paid media strategy and planning
  • Management and consultancy 
  • Data integration
  • Reporting and analysis.

Jack Brown, Head of Paid Media here at Hallam, said: “The team at Ironmongery Direct and Electrical Direct take a focused, data-driven approach to marketing, while building trust in the communities in which they provide products. We’re delighted to partner with them and continue our work in the ecommerce industry, promoting our excellence in this sector.”

We were looking for an agency who could provide strategic leadership and future planning as we work towards utilising LCV in our paid media approach. It was also important to work with a partner who could support our team and share PPC knowledge. We believe we’ve found that in Hallam and we’re excited to work together to expand our market presence.

Ellis Osborn – Ecommerce Manager, Ironmongery Direct

Do you have a similar project in mind?

We don’t work with only the world’s biggest brands. Our clients include many small to medium-sized businesses, non-profits and startups.

Just tell us what you want to achieve, and we’ll let you know what experience we have in your sector, and how we can help you. Alternatively, you can check out more of our work here. Our methodology has been successful in almost all sectors, delivering double and triple-digit improvements on average.

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

We’re just a message away.