How Hallam is helping clients to navigate the COVID-19 pandemic.

Jack heads up the Paid Media department managing the PPC accounts for clients in a wide variety of industries. Working in Paid Media for over 4 years, Jack has gained experience managing budgets ranging from £500/month up to £150k per month.

Jack started in Paid Media after graduating with a Bachelors degree in Computer Science from De Montfort University in 2015. The nature of his degree helps Jack to take a programmatic approach to managing and optimising campaigns, using statistical analysis of historical data to predict future trends and performance.

Jack has a heavy focus on both the profitability of an account as well as the volume of leads and revenue generated with a strong desire to ensure that marketing goals are aligned with internal business goals. An expert in his field, Jack regularly contributes to industry-leading publications such as Smart Insights.

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