Latest posts by Jack
Account-based marketing (ABM) for SaaS
In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…
An idiot’s guide to testing in paid advertising
In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…
What is Quality Score and how does it impact my advertising?
In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…
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