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Our approach

Layered targeting and dynamic ad messaging

Our approach to display advertising rests on three core pillars:

Multi-use network

We utilise networks for multiple objectives, from brand awareness to lead generation and quality traffic.

Layered targeting

From affinity audiences and custom lists to demographic splits, we layer various targeting options onto campaigns to ensure relevancy in messaging.

Mixed-media testing

We consistently trial a range of options, measuring the success of each type and consolidating the learnings.

Complement your PPC campaign with display advertising

A solid display advertising campaign can deliver a whole host of benefits alongside your regular PPC activities. We know it can take considerable time and effort to craft effective display ads, though – that’s why, as a Google accredited agency, you can trust us to help you deliver a successful campaign.

Bespoke ad messaging

Our dynamically-created ad messaging is bespoke to users based on their previous browsing behaviour, and we implement extensive ad testing to ensure your best performing media is shown regularly. We also benefit from an extensive remarketing reach, through 500+ ad exchanges and 100+ marketspaces, so you can be confident in your ads getting in front of the people who matter.

A tailored approach to display ads

A one-size-fits-all approach doesn’t really work when it comes to display ads – that’s why we tailor our approach to suit you and your objectives. Based in Nottingham and London, our expert PPC team are always on hand to help, so if you ever have any queries your consultant is just a phone call away.

So if you’re ready to increase your Click Through Rate, and get seen by those who are most likely to need your products and services, talk to us today about display advertising campaigns.

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