Display advertising
Discover and engage your audiences with an award-winning display advertising agency
Let’s take the first step. We’re ready.
Reach your customers, wherever they are.
We’ve got some of the best display advertising experts in the industry. Experts who’ve helped us win Google’s prestigious ‘Top PPC Agency’ award. They could also help you, by integrating your display advertising into a full funnel strategy and improving your ROI.
Powerfully showcase your brand
Display advertising is an extremely powerful way of targeting potential customers at every stage of the marketing funnel. Used properly, as part of a full marketing strategy, it can introduce new customers to your brand, nurture those considering a purchase and instil brand loyalty in existing customers.
At Hallam we use a tailored approach to suit your objectives, and utilise our key pillars of layered targeting and multi-network and mixed media asset testing to ensure we get the right message in front of the right audience at the right time.
Get your ads in front of customers
Display ads reach more people than any other online ad format. But without investing in a carefully considered display advertising strategy, you risk advertising to the wrong audiences, or even missing out on potential customers across a multitude of sites.
Bespoke ads for the right audience
Our expertly crafted ad messaging and creative is tailored to a user’s behaviour, previous browsing history and search intent. This ensures we show the correct ads to the correct audience, and gets your ads shown on sites where your audience spends their time.
Combining their industry knowledge with audience research and automation, our display advertising experts identify critical performance variables between ad content to plan data-backed decisions around key learnings, consistently leading your brand in the right direction.
Full marketing unity
At Hallam we employ a unified approach to all marketing activity. This means we never treat one type of activity in isolation. So your display campaigns will be integrated with your wider strategies to achieve your key objectives. This approach is what has made us so successful at achieving our wide range of client’s short term goals as well as making us an integral partner in their planning of long term goals.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
Can I only run display ads via google?
No. Display ads can be run through a number of platforms, google display network is the one most people are familiar with but display ads can range from affiliate networks, social media platforms and even mobile apps.
Do I need to hire designers to create my ads?
No. You absolutely can do it yourself. However, we do have a highly talented in-house creative team with significant experience of creating display ads for various platforms and channels. Some of our additional display partners also offer creative assistance directly to us for their platforms.
What’s the difference between display ad models CPA, CPC and CPM?
CPA stands for cost per acquisition or action, it means you pay for ads based on a specified goal achieved such as a sale or lead form completion.
CPC stands for cost per click which means you pay for your ad based on the number of clicks it gets.
CPM stands for cost per mille (cost per 1000 impressions) which means you pay for your ads based on how many times they are seen by your audiences.
