We’ll make your remarketing ads impossible to pass over
User buying behavior continues to become increasingly complex. With alternative channels for shoppers to obtain information, and more choices of where to purchase from than ever before, it’s vital advertisers understand the common paths taken. Our approach allows us to do this, and target potential customers while they manoeuvre from one network to another.
We create a variety of bespoke audience lists based on your business’ campaign objectives, then deliver fluid ad messaging to users depending on where they are in the conversion funnel. We make considered use of negative bidding on lists to ensure the accuracy of the message to certain segments is high – and by using our unique ‘staircase’ model, converted users can be removed from targeting without disrupting a campaign’s targeting.
All of this is achieved by automatically moving users between lists based on their online behaviours.
With offices in Nottingham and London, our PPC experts are skilled in creating remarketing ads that get the results you want – so if you want to see how we can help your efforts, just get in touch.