If you want to rank well on the search engines, it's a great idea to list your business on Companies House. Citations are a key ranking factor.
Companies House is the UK Government’s register of UK companies.
This makes Companies House one of the largest and most prestigious of all online directories.
If you want to rank well on the search engines, it’s a great idea to list your business on online directories. Citations are a key ranking factor on both Google and Bing.
In this post I will explain the importance of keeping your businesses details up to date on Companies House, and why you should correct them if they are not up to date.
Consistent Business Citations
Your business details must be consistently listed in every directory. Choose a format and make sure that the business name, phone number and address are exactly the same in each citation.
Google uses the information from citations to verify the accuracy of a business’s contact details and assess the online authority of the business. So if your business has inconsistencies on Companies House, you’re going to confuse the Google spiders and cause yourself a number of SEO problems.
No Duplicate Citations
Your business information on Companies House can be pulled through to other online directories. If either of the details are incorrect, there is a risk of duplicate listings being created.
Making sure that your business only has one format of data on will make it easier for potential customers to find you, as all the information will match up with other online directories.
A Competitive Advantage
Other businesses might not be registered on Companies House. So if you have correctly your business, you can help build awareness of your business online.
Companies House is a reputable government site with a domain authority of 97. A listing on this site sends a strong message to the search engines that your business is established and trustworthy. As part of an intelligent SEO strategy, prestigious citations like this can result in improved rankings.
Build Your Businesses Reputation Online
Registering your business on Companies House with accurate and up to date details can help build your reputation online.
As I mentioned above, the information on this government register is pulled through to certain other online directories. If these are reputable directories, you can build a good reputation for your business online.
Please note, though, that you can only register your business with Companies House if it is a Limited company.
You might also find it useful to read our SEO glossary.
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