Tag:Search Campaigns

Paid Search (PPC)

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…

Paid Search (PPC)

Search Campaign Keywords – Quality or Quantity?

Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…