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Dana Raer

Digital PR Specialist

Dana is our Digital PR Specialist at Hallam.

Our PR expert

Dana is a Digital PR Specialist at Hallam with four years of experience across PR and journalism. With a track record that spans clients ranging from investment banking to interior design, she brings a wealth of expertise to our team.

Prior to agency life, Dana worked for two years as a financial and consumer affairs journalist for publications such as The Times, Good Housekeeping, Red and Prima.

When her head is not in a book, you can find Dana visiting galleries and museums, travelling the world and writing about her experiences.

Latest posts by Dana

Digital PR

How to build credibility online with Digital PR

With recent research revealing that less than 50% of UK consumers trust businesses—a trend that has been declining over the…

Digital PR

Pitching in 2024 – what are journalists looking for?

Internal meetings. Presentations. Meet-ups with clients in another city. Quarterly business review plans. Amidst all the meticulous planning and events,…

Digital PR

How understanding journalism can help you become a better PR

What’s the secret to every great PR campaign?  We PRs sometimes forget about the impacts of a good story and…

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