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Dana Raer

Digital PR Specialist

Dana is our Digital PR Specialist at Hallam.

Our PR expert

Dana is a Digital PR Specialist at Hallam with four years of experience across PR and journalism. With a track record that spans clients ranging from investment banking to interior design, she brings a wealth of expertise to our team.

Prior to agency life, Dana worked for two years as a financial and consumer affairs journalist for publications such as The Times, Good Housekeeping, Red and Prima.

When her head is not in a book, you can find Dana visiting galleries and museums, travelling the world and writing about her experiences.

Latest posts by Dana

Digital PR

Pitching in 2024 – what are journalists looking for?

Internal meetings. Presentations. Meet-ups with clients in another city. Quarterly business review plans. Amidst all the meticulous planning and events,…

Digital PR

How understanding journalism can help you become a better PR

What’s the secret to every great PR campaign?  We PRs sometimes forget about the impacts of a good story and…

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