Latest posts by Fraser
Why SaaS brands need a story that connects, not just converts
In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…
Algorithmically woven words: navigating a labyrinthine tapestry*
Since the advent of AI based on large language models, such as ChatGPT, there’s been a lot written about the…
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