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Fraser Wanless

Creative Copywriter

Fraser crafts compelling content that engages and persuades the target audience.

Our words expert

Fraser is a Creative Copywriter at Hallam, working closely with our designers and Experience Team to ensure copy always works in harmony with their output.

He has been a copywriter for far longer than he cares to remember, and has created compelling content for clients including many national and international brands – predominantly for advertising and digital marketing agencies in Nottingham, Manchester and London.

Having started out before the internet was even a consideration for most agencies, he began by writing press and outdoor ads, along with the usual mix of radio and video scripts, brochures and newsletters. Embracing all things online from the early days, he has since worked extensively across all aspects of digital marketing.

Outside of work, Fraser can be found doing a bit of thesping at Nottingham’s Lace Market Theatre. Or in the kitchen, amazing/disgusting friends with his culinary creations. A Fine Art graduate, he also enjoys getting his crayons out now and again.

Latest posts by Fraser

SaaS

Why SaaS brands need a story that connects, not just converts

In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…

Ai and Machine Learning

Algorithmically woven words: navigating a labyrinthine tapestry*

Since the advent of AI based on large language models, such as ChatGPT, there’s been a lot written about the…

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