Jonathan joined Hallam Internet in 2013 after 5 years working in affiliate marketing and for an online ecommerce marketing agency. He gained a 2:1 Master’s Degree at the University of York in the field of Electronics. He uses advanced analytical and programming skills to excel in data driven digital marketing fields such as conversion rate optimisation, pay pay click advertising and search engine optimisation. Jonathan has a keen interest in extreme sports, unusual holidays, obscure online media and unique craft beer.

Latest posts by Jonathan

The main aim of a search campaign (search text ads) is to drive conversions to create profit. Conversions might be defined by the value of sales made, the number of...

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels and even your overall business model - and it's readily...

The first web page people see when they arrive on a website is known as the "landing page". Understanding how visitors interact with these pages is key to optimising them.

A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact figure. However, you can calculate a very close estimate using your...

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