Latest posts by Jonathan
Future-proofing your first-party data brand strategy
The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…
How conversion modelling helps recover lost data
Let’s face the facts: you can no longer track 100% of users 100% of the time. There’s an ever-growing list…
Preparing for Google Chrome’s Cookie Replacement in 2024
After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…
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