Latest posts by Jonathan
How to avoid a ‘crash and burn’ marketing campaign by making the right decisions
Picture a pilot coming in to land and the plane is suddenly swayed left by a gust of wind. To…
Using GA4 demographic data: age, gender and interests
Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…
How to calculate lifetime customer value (LCV) from ecommerce transaction data
As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…
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