Your free guide to marketing in a recession

Posted on 06/12/2022 by Julie Reid

In light of the recent economic downturn, we know how important it is to prove that you’re investing budget in the right places. Marketing is one of the hardest activities to vouch for in a recession and, if you’re having to make difficult decisions, some may even deem it unnecessary to the survival of your business. 

We’ve put together the key evidence and advice so you can decide whether continuing to invest in marketing is right for your business, helping you to inform your marketing strategy and, if needed, so you can also make an informed case for marketing to take to senior business leaders.

What’s in the eBook?

Continued investment in marketing is not always going to be the right decision for every business. There will be certain industries and situations where it may be best to halt your marketing activity and bide your time but, in most cases, pulling budget from marketing is likely to hinder your recovery once the recession ends and hurt your growth in the market for a long time after. 

It’s a delicate decision that needs to be examined on a case-by-case basis. The evidence pulled together by our Strategy team will help you to make an informed decision about what’s best for your business in the long-term, and how it can help you to emerge from the recession stronger than you were before.

In the eBook, we cover:

  • The latest data for all sectors
  • The theory you need to know 
  • The questions you need to be asking yourself
  • … and the answers to deliver to senior leaders

Whichever decision you choose to make about marketing budgets and your related marketing activity, don’t go into it blind. Make sure you base your decision on current statistics and evidence in order to make the best choice for your business. 

Download the report using the form below.

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