The Tangled Web Methodology

This infographic represents the varied relationships amongst some of the leading players in the digital space.

The nature of the relationships include ownership, investment, and partnerships, past and present.

The data was gathered in March 2017.

Due to the fast moving nature of the digital industry, some of these relationships may now be out of date. For example, at the time of creating the infographic the proposed merger of Yahoo and AOL, creating the new entity of Oath  wasn’t yet on the horizon.

Data Sources

We reference data from a number of digital sources.

Ownership was often determined by Wikipedia data served in the Google knowledge pane:

Ownership via Google Knowledge Pane

Acquisitions data was determined by resources including Crunchbase

Crunchbase also provided additional personal investor information that showed potential relationship information:

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You are welcome to share this infographic, and include it in your own publications provided you attribute it to Hallam.
Creative Commons License
The Tangled Web by Hallam is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.