Our approach

We use CRM data to automate processes and free up essential time

Our bespoke methods and scripts are designed for campaign optimisation that’s completely automated. Our approach focuses on three key areas:

Bids and bid adjustments

The automation of these saves hours of work per month, and eliminates human error and emotional decision making.

PPC error checking

Our tools check accounts either daily or hourly for issues relating to expended budgets, broken API connections and targeting mistakes.

Shopping automation

Shopping feeds automatically reflect third party data to improve performance, and campaigns are created from scratch each morning.

OUR SPECIALISMS

Our automated services

Our expertise spans across two key specialisms:

Email marketing

We’ll devise an effective email marketing strategy that grows your customer base.

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Marketing automation

Make the most of your valuable data in order to save time and boost efficiency.

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BFT

We tripled organic search visitors in a year

We worked with BFT to not only recover their search traffic following a Google penalty, but increase it dramatically.

Read case study

 

Client testimonial

Investing in a digital future to generate real results

“I am glad that we invested in our company’s future online marketing with Hallam as the results have been clear to see. ”

Edward Acres - Director, Acres Architects

Make automation your priority with our dedicated experts

The number of networks that require management is constantly expanding, the functionality of the platforms are becoming ever more complex, and without automation, search engine marketers will struggle to focus on the deeper analysis and insight that clients really value in an agency. That’s why we’ve made automation one of our biggest priorities.

Building bespoke scripts

We build bespoke automated bidding scripts which hit that sweet spot between getting a large number of clicks whilst making sure each click doesn’t cost too much. The overall effect is the maximum amount of profit achievable.

An automated solution comes with a whole host of other benefits

  • Efficiency – Adjusting bids and tactics manually is a very time-consuming task. Instead, our time can be put towards further optimisation and other tasks to increase profitability.
  • Reliability – Manual mistakes easily happen and can have dire consequences once they do. Using automation can reduce the risk.
  • Consistency – Our bidding scripts run 24 times a day, 7 days a week. As soon as any change is detected, a new bid is calculated an applied within the hour.
  • Logic – No emotional decisions are made through automation, the only decisions made are derived from live data

Delivering results with reputable knowledge

Our insights department have been commended for Best Use of Data at the Drum Awards, won the Masterclassing Marketing Awards for Big Data, and have been nominated for multiple Premier Partner Awards for Paid Media Innovation – so it’s safe to say we know what we’re doing!

If you want to see how we could help your business by means of automation, get in touch today.

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Take the first step to helping your business thrive online

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