- SEOOur technical expertise will improve your visibility in search engines
- PPCWe use bespoke models and tools for targeted paid search campaigns
- PRSecuring you coverage in leading newspapers, magazines and broadcast
- Social MediaOur creative campaigns will help you build an award-winning social media presence
- WebWe plan, create and support award-winning websites
- CreativeWe help brands like yours to thrive online, let’s create something exciting
Generate more leads
Automation
We improve results generated through online campaigns using CRM data and automated processes.
Our approach
We use CRM data to automate processes and free up essential time
Our bespoke methods and scripts are designed for campaign optimisation that’s completely automated. Our approach focuses on three key areas:
Bids and bid adjustments
The automation of these saves hours of work per month, and eliminates human error and emotional decision making.
PPC error checking
Our tools check accounts either daily or hourly for issues relating to expended budgets, broken API connections and targeting mistakes.
Shopping automation
Shopping feeds automatically reflect third party data to improve performance, and campaigns are created from scratch each morning.
OUR SPECIALISMS
Our automated services
Our expertise spans across two key specialisms:
Email marketing
We’ll devise an effective email marketing strategy that grows your customer base.
Marketing automation
Make the most of your valuable data in order to save time and boost efficiency.
BFT
We tripled organic search visitors in a year
We worked with BFT to not only recover their search traffic following a Google penalty, but increase it dramatically.
Client testimonial
Investing in a digital future to generate real results
“I am glad that we invested in our company’s future online marketing with Hallam as the results have been clear to see. ”
Edward Acres - Director, Acres Architects
Make automation your priority with our dedicated experts
The number of networks that require management is constantly expanding, the functionality of the platforms are becoming ever more complex, and without automation, search engine marketers will struggle to focus on the deeper analysis and insight that clients really value in an agency. That’s why we’ve made automation one of our biggest priorities.
Building bespoke scripts
We build bespoke automated bidding scripts which hit that sweet spot between getting a large number of clicks whilst making sure each click doesn’t cost too much. The overall effect is the maximum amount of profit achievable.
An automated solution comes with a whole host of other benefits
- Efficiency – Adjusting bids and tactics manually is a very time-consuming task. Instead, our time can be put towards further optimisation and other tasks to increase profitability.
- Reliability – Manual mistakes easily happen and can have dire consequences once they do. Using automation can reduce the risk.
- Consistency – Our bidding scripts run 24 times a day, 7 days a week. As soon as any change is detected, a new bid is calculated an applied within the hour.
- Logic – No emotional decisions are made through automation, the only decisions made are derived from live data
Delivering results with reputable knowledge
Our insights department have been commended for Best Use of Data at the Drum Awards, won the Masterclassing Marketing Awards for Big Data, and have been nominated for multiple Premier Partner Awards for Paid Media Innovation – so it’s safe to say we know what we’re doing!
If you want to see how we could help your business by means of automation, get in touch today.
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