COVID-19 Marketing Hub

COVID-19 Marketing Hub

The role of marketing in times of crisis: big picture metrics for marketers to think about

COVID-19 Marketing Hub

Reputation management: the three degrees of preparation

In part two of our reputation management during COVID-19 series, we take a look at the next steps businesses need…

COVID-19 Marketing Hub

Three lessons businesses can learn coming out of the lockdown

3 leadership lessons from our new MD: the benefits of a decentralised organisational structure, how to balance autonomy with direction,…

COVID-19 Marketing Hub

Business to business (B2B) live streaming on social media, Zoom, and other platforms

Just like "to Google something" means to "search online," Zoom is now the all purpose verb for videoconferencing and live…

Branding

Why the right tone of voice is crucial during COVID-19

It's clear that this crisis isn’t going to blow over any time soon, so brands need to rapidly realign the…

COVID-19 Marketing Hub

Now is the time become an agile marketer: 4 agile marketing tactics

Uncertainty and rapidly changing conditions means you may have to throw your old marketing plan out the window. Here are…

COVID-19 Marketing Hub

How Hallam is helping clients to navigate the COVID-19 pandemic

Hallam is busy working alongside our clients, advising them as they make fundamental business and marketing strategy decisions as a…

COVID-19 Marketing Hub

Managing Your Digital Strategy During COVID-19

What are your new priorities in marketing under these exceptional circumstances? Our leading experts share their views on how to…