Optimising a Google AdWords campaign can involve large amounts of data analysis, time spent, and an element of trial and error. However, you can use the campaign drafts and experiments...

Team Hallam has created its dream digital marketing conference. It's free to attend in return for a charitable donation. And we hope to see you there. 21st June at the...

Many of you are probably thinking: “a career in marketing, with a degree in physics?”, and you're not alone for asking that. However, I’d like to detail the reasons why...

Have you ever been really cold, gone to the room temperature controls and whizzed it up to the maximum temperature setting? Or vice versa?

Check out my slides on Advanced Audience Targeting Tactics from SMX West last week. The targeting options available on both Facebook and AdWords are ever expanding. Here, we cover how...

Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters to them; delivering instant insights to help feed into PPC...

Bing Ads includes a handy campaign import feature that allows you to directly import campaigns straight from Google AdWords. In this post I explain how to set up a scheduled...

So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various ad extensions and you've got a strong call to action,...

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty...