Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your digital marketing.

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or as it is now to be called, Google Ads.

You know your customers, and you want to find more people just like them. Google's "similar audiences" can help you to target users that demonstrate similar behaviour to your customers...

With more than 600 delegates and raising £15,280 in charitable donations to Framework, The Nottingham Digital Summit is the largest and most successful digital conference in the East Midlands. See...

How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital marketing.

Optimising a Google AdWords campaign can involve large amounts of data analysis, time spent, and an element of trial and error. However, you can use the campaign drafts and experiments...

Team Hallam has created its dream digital marketing conference. It's free to attend in return for a charitable donation. And we hope to see you there. 21st June at the...

Many of you are probably thinking: “a career in marketing, with a degree in physics?”, and you're not alone for asking that. However, I’d like to detail the reasons why...

Have you ever been really cold, gone to the room temperature controls and whizzed it up to the maximum temperature setting? Or vice versa?