Attribution modelling is the method used to measure the financial effectiveness of a communication channel and the impact this has on business goals.  Attribution modelling can be measured against a...

LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional network and accessing data for which LinkedIn has over half...

This article looks at the rise of CPCs in AdWords, and the fact that increases in costs may not be purely down to competition or relevancy.

Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a look at why quantity may not always be your friend...

When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance of your campaign, an important stat to note is Relevancy Score.

What hour of the day it is can have a huge impact on how likely someone is to buy. You need to be taking advantage of that in your optimisations....

In this post, we review some of the best SEM talks at SMX East 2017. Key insights and takeaways are presented throughout which will hopefully give you some ideas of...

The main aim of a search campaign (search text ads) is to drive conversions to create profit. Conversions might be defined by the value of sales made, the number of...

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how will this affect marketing? Learn more about the generation that...