All businesses are time of day dependent. Therefore you should be using time of day adjustments to optimize your spend throughout the day. This is simpler for some models than...

In this post, we review some of the best SEM talks at SMX East 2017. Key insights and takeaways are presented throughout which will hopefully give you some ideas of...

The main aim of a search campaign (search text ads) is to drive conversions to create profit. Conversions might be defined by the value of sales made, the number of...

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how will this affect marketing? Learn more about the generation that...

It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your search network text ads.

Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core product data and Supplemental Feeds to allow you submit supplementary...

Google Customer Reviews is a free review service that collects reviews automatically from customers who have made a purchase directly from your website. If you're an e-commerce business not using...

In 2016 we ran a range of Black Friday PPC campaigns for an online clothing client. By planning our international PPC strategy and identifying opportunities from the previous year, we...

We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on a single page dashboard.