A Google Ad Grants Account is a fantastic way for Non-profit Organisations to engage in online advertising on the Google Search Network. Providing up to $10,000 per month in advertising...

If all you want for Christmas is a positive ROI from your Christmas PPC campaigns, then you’ve got to be on top of the strategy. The big dates to focus...

Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and implied words. This post examines the reasons why this has...

With the ability to reach over 90% of internet users across more than 2 million websites, it’s no wonder the Google Display Network (GDN) is a platform advertisers are eager...

Following the development of Smart Display Campaigns, it is great to see new additions for Search Campaigns Text Ads. So what are these new additions and what do they mean...

Team Hallam has been short-listed for two Google Premier Partners Awards, demonstrating excellence in Google Shopping and Display innovation.

You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay per click advertising spend.

Advertising on the Bing network is usually cheaper than Google Ads, and Bing has a growing market share. It is easy to import your Google Ads straight into Bing so...

Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your digital marketing.