Creativity combined with purpose
Video is only effective when it has a clear purpose behind it. Without purpose, it’s pretty much useless and almost guaranteed to be forgotten about. So we make sure the video fits the goal, not the other way around. Whether you’re looking to generate more leads, increase conversions or boost brand awareness, we always focus on achieving an objective.
As with any creative process, we start by getting to know your business and your customers, so we can truly tap into what they’ll want. We’ll then have an ideation session to identify the best type of video for your needs, as well as how we’ll execute it.
Types of video we can create include:
- Case studies
- Social ads
- Product videos
- Promotional videos
- Brand videos
As your video marketing agency, we’ll be best placed to advise you on which will work best – we may even propose a strategy which combines a number of different approaches.
Great things don’t happen by chance, and a video campaign is no exception. We have a tried-and-tested process that ensures we can provide end-to-end direction and support, while ticking all the boxes for success. Here’s what it entails:
Preparation for your video begins with our team looking into what will resonate with your audience and the ideal techniques and channels to use. Our team delves into the data to judge competitor content, the ideal personas for your target market and the most-effective marketing channels to place your video.
This could be an opportunity to increase the conversion rate on a page with a captivating video, to drive more visitors to your website with a paid campaign or to build an audience on YouTube. We won’t jump into creating a video without the data to back it up. From our research, an initial concept is created to help set the scene for a successful video campaign.
This is the essential planning stage where we organise the creation of your video, and it all starts with a great creative brief. We’ll then move on to other aspects of the planning process, from storyboarding and scriptwriting to liaising with key stakeholders to ensure the shoot itself goes smoothly.
3. Production & post-production
When it comes to shoot day, our experts will be on-site to provide creative art direction and make sure footage is filmed in a way that’s dynamic and engaging, as well as staying on top of continuity. It’s all about us taking the stress out of things so you can just enjoy the process. In post-production, we’ll see your video truly come to life through editing that tells your story in the best possible way.
The hard work doesn’t stop once your video’s been made. It has to perform well after, and that’s where our marketing expertise comes into play. We’ll make sure your video campaign is properly implemented and set up for success.
We’ll upload it to the platforms that are most likely to reach your target audience, be it Youtube, social media or something else. Our SEO team has video experts that work to optimise it in order to effectively attract viewers and help with its overall visibility – that means a sharp thumbnail and an optimal length. And of course, we’ll round things off by measuring its success, reporting against all of our agreed KPIs such as views, shares and ‘likes’. We’ll even use insights to see if there are tweaks we can make to further improve engagement.