Breakfast Briefing: June 2024

Our Breakfast Briefing returns for 2024 🍳

Join us on the 5th June at our Nottingham HQ for talks from across our PR, Paid Media and Strategy departments, all with one goal in mind: adapting your strategy in the age of AI.

Talk one: Sara Galbiati, ‘Market orientation for the AI era’

In today’s tech-driven world, brands rush to adopt AI, yet traditional problem-solving remains vital. Sara, Hallam’s Senior Strategist, will explore the growing importance of customer research. Learn to navigate economic challenges, cookie phase-outs, and Google’s E-A-T focus. Discover practical steps for any brand, big or small, to enhance customer-centricity in the competitive market. Join us as we delve into strategies for gaining both attention and market share. 

Talk two: Simran Harichand, ‘Leveraging AI to create a successful Paid Media strategy’

Simran will be discussing how to adapt your paid media strategy in the world of AI. In her talk, she’ll be exploring AI-powered algorithms that have revolutionised targeting methods, how automated optimisation allows us to be strategic marketers, and how creative capabilities are now limitless. Simran will give actionable insight and real-time examples of how you can leverage AI to maximise impact on your paid media.

Talk three: Dana Raer, ‘Navigating the age of AI: adapting strategies in public relations’

In an era where misinformation online has reached unprecedented levels, navigating the landscape of public relations requires strategic adaptation. With almost 50% of people expressing mistrust in online news, understanding the impact of AI is crucial. Join Dana, Digital PR Specialist at Hallam, as she explores how AI is reshaping PR strategies, from idea generation to data analysis. 

Agenda

👋 9:00 – 9:30 – Welcome and registration

🗣️ 9:30 – 9:50 – Talk 1

☕️ 9:50 – 10:00 – Coffee and pastry break

🗣️ 10:00 – 10:20 – Talk 2

🧃 10:20 – 10:30 – Refreshments break

🗣️ 10:30 – 10:50 – Talk 3

🍲 10:50 – 11.30 – A chance for one last coffee and farewells

About our speakers

Sara is a Senior Strategist in our Strategy team, with over 14 years’ experience in digital marketing. With a background in SEO, a blend of data-driven expertise and her creative thinking allows Sara to connect the dots between the needs of the customer and our clients’ business goals.

Simran is a Paid Media Consultant. With a Bachelors in Business Administration from the Institute of Business Administration in Pakistan, she worked as an Area Sales Manager at Toyota Indus Motors, before moving to the UK to gain her Masters from the University of Nottingham. Simran combines her theoretical background of Marketing and her Sales experience to provide the a holistic insight to our clients.

Dana is a Digital PR Specialist, with four years of experience across PR and journalism. With a track record that spans clients ranging from investment banking to interior design, she brings a wealth of expertise to our team.

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