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Sara Galbiati

Senior Strategist

Sara connects the dots between user needs and our clients’ goals.

Our user intent and customer experience expert

Sara is a Senior Strategist in our Strategy team, with over 14 years’ experience in digital marketing. With a background in SEO, a blend of data-driven expertise and her creative thinking allows Sara to connect the dots between the needs of the customer and our clients’ business goals.

Having witnessed first-hand how much the industry has changed over the years, she loves to stay up-to-date with the latest trends and developments, ensuring that the strategies in place for our clients are sustainable and future-proof. She is particularly interested in customer research and content strategy.

In addition to raising a small human and attending too many gigs around the country, Sara enjoys travelling, binge-watching crime dramas and experimenting with new South-East Asian recipes.

Latest posts by Sara

Digital Strategy

How to get visibility into the B2B buyer journey

When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…

Leadership + Finance

A guide to seamless sales and marketing alignment

Are your sales and marketing functions aligned? If the answer is no, then you might be surprised to learn that…

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