About this event

In this exclusive event, you’ll join other marketing leaders to gain an increased understanding of privacy-first measurement and multi-model attribution, exploring how to connect performance, measurement and business outcomes.

Goodbye Measurement. Hello Modelling.

About our speakers

Adam Hetherington is a Strategic Agency Manager at Google and has been managing the top Irish network agencies and the top UK independent agencies for the last six years. Adam was also the UK & Ireland’s Google Customer Solution team’s Measurement & Attribution Lead for three years prior, with a close focus on omnichannel retail, offline lead-gen & privacy. He has spoken at multiple Google events across the UK, Ireland and Netherlands. On a personal note he’s also an amateur cyclist, Guinness enthusiast, and tragic skier.

Joy Talbot is a Principal Economist at magic numbers, with over 8 years’ experience in using analytics to help brands make more effective business decisions. Having worked in a media agency and now at magic numbers, Joy has delivered econometric projects for some of the UK’s largest household brands including Yorkshire Tea, UKTV, Little Moons, NOW, Sky, Tesco, DFS and IKEA. Joy specialises in taking complex business problems and making the solutions understandable for stakeholders at all levels. As a Physics graduate, she loves that her role combines working with lots of different people and using maths to solve real world problems every day.

Julio Taylor is CEO at Hallam, responsible for strategic leadership. Focused on product strategy, innovation and partnerships, he’s focused on the future of marketing and how it will continue to evolve. As a former Creative Director, he started designing and building websites in the late 90s and has 20 years of experience in Brand, UX and Creative fields.

Ben Wood is Director of Growth & Innovation at Hallam, overseeing digital strategy across our entire client base. After joining Hallam in 2012 from FTSE 100 company Experian, Ben has played a pivotal role in the growth and success of our company, delivering outstanding results for our clients. A highly respected author and public speaker, Ben is passionate about performance marketing and how brands can use this to their advantage.


9 – 9.30 – Arrivals and breakfast

9.30 – 9.35 – Welcome from Julio Taylor, Hallam’s CEO

9.35 – 9.45 – Adam Hetherington: AI and its potential effect on data and attribution

9.45 – 10.15 – Ben Wood: Exploring GA4, modelling and Hallam experiments

10.15 – 10.30 – Coffee break

10.30 – 11 – Joy Talbot: Measurement in a cookieless world

11 – 11.20 – Break

11.20 – 11.50 – Technical talk, Google

11.50 – 12 – Wrap-up

12 – Lunch and networking


  • Date 18/10/2023
  • Time 9am - 12pm


  • Google HQ, London