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Ben Wood

Director of Growth & Innovation

Ben directs and oversees digital strategy across the entire client base at Hallam.

Our expert strategist

Ben joined Hallam in 2012, playing a pivotal role in the growth and success of our company.

Ben has delivered some outstanding results for our clients, and in 2018 he was shortlisted for the Chartered Institute of Marketing (CIM) “Marketer of the Year.”

He has spoken at the prestigious SMX West conference in California, where he shared his experience in Advanced Audience Targeting & Management Tactics and was recently invited to a panel discussion with Bing on “The Future of Voice Search.”

Ben is a highly respected author, and writes regularly for Search Engine Land, Search Engine Journal, Econsultancy and State of Digital, as well as other ad-hoc contributions within the industry.

Ben graduated from Nottingham Trent University with a BA (Hons) in Business Studies. Prior to joining Hallam, he worked in digital marketing at FTSE 100 company Experian.

In his spare time, Ben is an experienced ice hockey player, previously representing the Nottingham Lions in the English National League, where he is the all-time third highest goal scorer. Ben also captained Nottingham Trent University in the popular varsity series and represented the Great Britain university team.

Latest posts by Ben

Data + Privacy

Why digital attribution isn’t (and never was) a silver bullet

In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…

Ai and Machine Learning

The robots are coming, don’t sh*t yourselves.

Generative AI is no silver bullet, and the current hype surrounding its capabilities overlooks the need for human expertise.

Ai and Machine Learning

Generative AI and the need for human expertise

Far from a job-killing foe, generative AI technology has the potential to unburden and empower the next generation of marketing…

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