Latest posts by Ben
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
Marketing strategies for profitable growth in B2B SaaS
With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…
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