Alex is a Paid Social Lead in our Paid team at Hallam. He works across all aspects of paid social, whether account management, media planning strategy, branding and re-branding campaigns, and of course, direct response eCommerce. With a keen eye for data analysis, Alex works closely with the technical teams and other paid channel teams as he believes the best strategy is an omni-channel approach, whilst also understanding how attribution factors into the final numbers. He also has a background in affiliate marketing, and display and programmatic.

One of his key principles is being channel and platform agnostic. Whether it’s Facebook, Instagram, LinkedIn, Pinterest, Reddit, Quora or any of the myriad of other social platforms, Alex is always able to recommend the best approach across all these different touchpoints.

Outside of work, Alex thoroughly enjoys watching a wide array of films, and could probably recommend some of the most obscure, genre-specific watches possible. That, or he’s caring for his 3 cats.

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