Latest posts by Alex

Paid Search (PPC)
Understanding the benefits of paid social media advertising for international B2B marketing
Typically, B2B organisations neglect paid social media advertising as it can sometimes be regarded as an upper funnel channel or…

Content Marketing
Where should I be investing my social budget in 2023?
The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published.…

Paid Search (PPC)
Paid Media awareness and return on ad spend: a poisoned chalice
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