About this event
Join Hallam and LinkedIn as we deliver exclusive market insight and a playbook to increase ARR through effective strategic marketing decisions. We’ll show you how to reach the 95% of buyers who aren’t actively in the market and deliver exceptional revenue gains without exceptional budgets, all in the company of peers navigating similar challenges.
While it looks to be a year of elections in critical economic markets and reduced capital availability, there is a path to profitable growth within SaaS and tech – we’ll show you the right course and equip you with what you need to outperform your competitors.
👋 9 – 9.30 – Arrivals and breakfast
🗣️ 9.30 – 10.15 – Ben Wood: Key principles for profitable growth
☕️ 10.15 – 10.45 – Coffees and networking
🗣️ 10.45 – 11.30 – Jennifer Shaw Sweet: How B2B brands grow
🎙️ 11.30 – 12.30 – Panel discussion
🍲 12.30 – 1.15 – Lunch
🧃 2 – 2.15 – Refreshment break
🗣️ 2.15 – 3 – David Walsh: Winning customer love with account base experiences (ABX)
💫 3 – 3.15 – Wrap up
About the speakers
Ben Wood is Performance Director at Hallam, overseeing digital strategy across our entire client base. After joining Hallam in 2012 from FTSE 100 company Experian, Ben has played a pivotal role in the growth and success of our company, delivering outstanding results for our clients. A highly respected author and public speaker, Ben is passionate about performance marketing and how brands can use this to their advantage.
Jennifer Shaw Sweet is EMEA Lead for The B2B Institute. After 20 years in top 10 network agencies, Jenny jumped over to LinkedIn to work within the B2B institute, its own think tank. Her research interests lie in business, marketing, branding, the power of creativity, human rights and anthropology.
David Walsh is Insights Director at LinkedIn. As a strategist, David combines his passion for innovation with in-depth experience of global media, digital marketing, insights and analytics to deliver creative solutions to clients that dramatically increase sales and play a fundamental part in propelling their brand to the next level.
Alex Jackson is a Paid Media Team Lead at Hallam. He works across all aspects of paid social, affiliates, display and programmatic advertising, including account management, media planning strategy, branding and re-branding campaigns. His passion for digital marketing and drive to combine creativity with a data-led approach is something he tries to ground in all the work he does.
Julie Reid is Strategy Director at Hallam. She has over a decade of marketing experience in both agency and client-side roles, working with B2B and B2C clients in North America, the UK and Europe across a range of sectors. Her focus lies in content marketing, creative projects, customer experience and a passion for sustainability and social justice.
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