Ethical Marketing Automation Services From Experienced Specialists You Can Trust.
What is Marketing Automation?
It’s when marketers use of specialist software to automate certain critical yet repetitive tasks.
From Twitter to email, it’s possible to automate almost anything. All you need is the right tools.
Automatic But Not Robotic.
Marketing automation involves nurturing your leads to convert them into paying customers.
You need to provide an experience that doesn’t feel automated.
And this isn’t easy.
How many times have you rolled your eyes at a generic marketing email? One that was obviously written by a robot?
That’s marketing automation done badly.
Save Time And See Better Results.
Good automation starts with collecting information about your customers. You then have to use this information wisely.
Your end goal is to deliver an experience that feels personalised.
Take marketing emails, for example. They should read as if they were written by a person and for a person. They should address the customer directly, ideally using their first name. And they should only refer to products and services that appeal to them.
There are two ways to achieve this.
One is to write every single marketing email yourself. For most businesses, that’s impractical. But for businesses with huge mailing lists, it’s impossible.
The alternative is to invest in marketing automation.
How Does It Work?
It’s all about collecting the right information. You need efficient data capture processes.
It’s possible to build up an accurate set of buyer profiles to allow for more effective marketing communications.
And by analysing the pages your prospects accessed, you’ll have an essential understanding of the specific products and services they’re interested in.
You can then use this information to create relevant and targeted content for all customers across all channels.
It’s legal, ethical, and if done correctly, almost always effective.
Why Work With Hallam?
We have access to some advanced data capture tools. But more importantly, we know how to make good use of the data we capture.
We’ll show you how to use your customer data to create buyer profiles. We’ll demonstrate how to structure your emails so that they look and feel personalised.
Work with us, and we’ll design and deliver a successful automatic lead nurturing strategy for your business. No matter what marketing channels you use, we’ll create unique content for every step of the customer journey.
We’re Always Here.
We don’t hide behind our computer screens. If you ever want to discuss any aspect of your digital marketing, all you have to do is call. Your own dedicated digital marketing consultant will always be happy to chat.
And we speak your language. Marketing automation can be complicated. But we don’t do geek speak. Every time we talk, we’ll always talk in plain English.
As a result, you’ll always know precisely what we’re up to, and why.