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Our approach

An official partnership that gets results

Our CSS approach is based on three things:

Agency partnership

We’ve partnered with Premier CSS Partner as part of the Google CSS initiative.

Onboarding campaigns

We onboard our clients’ shopping campaigns to enable access to the CSS.

Serious savings

We can then pass on the great savings as a result of this to our clients.

Benefits with Hallam

Enjoy a Cost Per Click reduction of up to 20%. Since 2017, Google has had in place a training and certification process in order to highlight accredited comparison shopping partners. We have an official agency partnership with a Google Premier CSS Partner, which means we can pass on CSS access savings to our clients due to the scale of the spend and the number of clients we’ll be managing through the CSS. But what does it all mean?

Spend confidently with Google Ads

Shopping ads activity is still managed through Google Ads – the only change is that activity is linked to a Comparison Shopping Site Merchant Centre. Shopping ads will appear in both the search results and the Google ‘Shopping’ page, and the customer’s primary destination will remain completely unchanged, going straight through to the product page of your site.

Huge savings

Retailers can then expect to save up to 20% on the price they pay for each click from Google Shopping Ads – this is directly reduced at the auction level. It’s that simple!

With an expert team of PPC specialists on board and the right kind of connections, we’re perfectly placed to help retailers and advertisers make the most of the limited period in which they can receive discounted Google Shopping ads – so if you want to find out more, just get in touch today.

Client testimonial

Generating results

“After Hallam started working with us, we saw a sharp rise in online enquiries, as well as the cost to acquire them decrease.”

Lewis Pennicott - Marketing Manager, Cleveland Containers

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