- SEOOur technical expertise will improve your visibility in search engines
- PPCWe use bespoke models and tools for targeted paid search campaigns
- PRSecuring you coverage in leading newspapers, magazines and broadcast
- Social MediaOur creative campaigns will help you build an award-winning social media presence
- WebWe plan, create and support award-winning websites
- CreativeWe help brands like yours to thrive online, let’s create something exciting
Comparison Shopping Service
We can help you significantly improve your ROI from your Google Ad spend.
Our approach
An official partnership that gets results
Our CSS approach is based on three things:
Agency partnership
We’ve partnered with Premier CSS Partner as part of the Google CSS initiative.
Onboarding campaigns
We onboard our clients’ shopping campaigns to enable access to the CSS.
Serious savings
We can then pass on the great savings as a result of this to our clients.
Benefits with Hallam
Enjoy a Cost Per Click reduction of up to 20%. Since 2017, Google has had in place a training and certification process in order to highlight accredited comparison shopping partners. We have an official agency partnership with a Google Premier CSS Partner, which means we can pass on CSS access savings to our clients due to the scale of the spend and the number of clients we’ll be managing through the CSS. But what does it all mean?
Spend confidently with Google Ads
Shopping ads activity is still managed through Google Ads – the only change is that activity is linked to a Comparison Shopping Site Merchant Centre. Shopping ads will appear in both the search results and the Google ‘Shopping’ page, and the customer’s primary destination will remain completely unchanged, going straight through to the product page of your site.
Huge savings
Retailers can then expect to save up to 20% on the price they pay for each click from Google Shopping Ads – this is directly reduced at the auction level. It’s that simple!
With an expert team of PPC specialists on board and the right kind of connections, we’re perfectly placed to help retailers and advertisers make the most of the limited period in which they can receive discounted Google Shopping ads – so if you want to find out more, just get in touch today.
Client testimonial
Generating results
“After Hallam started working with us, we saw a sharp rise in online enquiries, as well as the cost to acquire them decrease.”
Lewis Pennicott - Marketing Director, Cleveland Containers