Tag:google ads

Google display ads

Paid Search (PPC)

A beginner’s guide to Google Ads display advertising

The Google Display Network is the largest contextual advertising network available on the Internet today. Learn how you can place…
keywords-exact-match

Paid Search (PPC)

Google Ads exact match has expanded, again

Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and…
Google ads

Google

7 quick tips: Google Ads on a small budget

You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay…
Brandy Melville Instagram

Paid Search (PPC)

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…