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Tag:google ads

Paid Search (PPC)

A beginner’s guide to Google Ads display advertising

The Google Display Network is the largest contextual advertising network available on the Internet today. Learn how you can place…

Paid Search (PPC)

Google Ads exact match has expanded, again

Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and…


7 quick tips: Google Ads on a small budget

You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay…

Paid Search (PPC)

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…

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