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Tag:paid search


7 quick tips: Google Ads on a small budget

You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay…

Paid Search (PPC)

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…

Paid Search (PPC)

Ethical Paid Search – How to Be Ethical in Today’s Climate

How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital…

Paid Search (PPC)

Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns

Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters…

Paid Search (PPC)

How to Prepare Your Text Ads for Black FiveDay

It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…

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