Tag:paid search
7 quick tips: Google Ads on a small budget
You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay…
Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…
Ethical Paid Search – How to Be Ethical in Today’s Climate
How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital…
Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns
Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters…
How to Prepare Your Text Ads for Black FiveDay
It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…
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