Matt graduated from Plymouth University in 2013 with BA in Business and Marketing. Prior to joining Hallam, he spent more than 3 years in the luxury marketing industry and before that the healthcare sector. Matt has more than 4 years’ experience in digital marketing, working both domestically and internationally, and has in depth knowledge of PPC, Digital branding, ecommerce, CRO, SEO, CRM, campaign management and project management.

Latest posts by Matt

Evolve your personas and truly understand the motivations and needs of your customers by focusing on their intent.

Building brand awareness should be at the top of any marketing strategy for 2018. Cut through the noise with these small business brand awareness strategies.

Do you want your website visitors to better understand who you are as a business? Then read this post on digital branding, including the concept, the what and the how.

Pagination is a silent SEO issue that affects many ecommerce websites with product listings spanning across multiple pages. If it's not handled correctly, it can cause serious issues for your...

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