More research and transactions are occurring on mobile devices. With mobile shifting to become a major part of the business process, you need to ask yourself if your is website ready for mobile. Read these 7 top tips for mobile marketing websites and see how well your website fares!
Mobile friendly vs. mobile optimised websites
Firstly, it is important to understand the difference between a mobile friendly site and a mobile optimised site:
Mobile friendly = your site works well on a mobile device
Mobile optimised = your site is designed to take advantage of the functionality of mobile devices (e.g. call features, GPS location services, camera)
Benefits of mobile marketing websites
- Time sensitivity – users want information in their hands and fast and mobile allows you to provide them this
- Location based – should users wish to share this information, location can have a major influence on search results (e.g. if you’re a Mexican restaurant in Nottingham, users will search for “Mexican restaurant Nottingham” so ensure your pages highlight this and provide the information the searcher requires (opening times, location, menu, prices)
- Engaging – your audience is permanently switched-on, impulsive and ready to interact at the drop of a hat
- Expand reach – mobile gives you the opportunity to hit previously untapped markets
Two thirds of smartphone users expect mobile websites to provide the same level of user experience they would receive on a desktop computer. Additionally, they would not recommend a business with a poorly designed mobile site.
Limitations of mobile devices
Before optimising making your site mobile friendly, consider the limitations of mobile devices so you can understand why changes in the web design need to be made
- Size – the screen is much smaller than your traditional desktop and even a tablet, making your current website illegible
- Power – a mobile device has much less computing power than a traditional desktop
- Usability – navigation and typing are much more difficult
- Connection – mobile operator connections are not as fast or efficient as the wired connection your desktop PC has
7 top tips for mobile marketing websites
Moving forwards here are some tips for optimising your website for mobile
- Content – ensure your mobile site content promotes your company and goods/services; adds value to the sale and your services; contains helpful articles, information, giveaways etc. to build relationships
- Optimise – your mobile site should take advantage of mobile phone features
- Social – is it easy for users to share your content on their social platforms?
- Size – make your fonts and buttons bigger so it easy for your user to read. This also applies to form fields if your site captures data and margin spacing around content
- Tappy – make sure your links and calls to action are “tappable” within mobile devices
- Simple – ensure the navigation is mobile friendly and appropriate to the functionality of the device it is being viewed on
- Speed – mobile users are impatient and want information fast, so make sure your key content is displayed within 1 second
Mobile based searches are now making up a quarter of all searches. As more people move away from the traditional desk top and use mobile as their primary internet source (about 50%!) is it worth losing potential customers because you have a complicated, slow, inefficient mobile website?