LinkedIn can be a powerful tool for you and your business by allowing you to find and reach out to new connections and potential new customers. But how can you ensure your profile stands out from the crowd, so people take notice of your connection requests and interact with you? Here we’ll go through the steps to ensure that you have an All-Star LinkedIn Profile.
The Basics: Your Details
This might seem obvious but be sure to fill out as much information as you can on your LinkedIn profile. A partially complete profile could be offputting for people you try to connect with, whilst including key information about yourself also helps you appear transparent and trustworthy.
So, make sure you fill out your profile intro:
- Job title and company: Link up to your company page, if you have one
- Location: Where you do business, if this is different to your physical location
- Summary: We’ll cover this in more detail later on
- Contact information: This includes your other social media profiles
The picture you use on your profile is also extremely important. A profile with a picture is 11 times more likely to be viewed, so don’t neglect this element! Use it to give a good impression to people you reach out to on LinkedIn. A professional headshot is the best option:
Having profile pictures with a consistent look and feel for everyone who works at your company can also be a good idea. You can also reinforce your brand identity by including your logo or brand colours in the images.
Think about the order of information on your LinkedIn profile. Anyone reading your profile page will start at the top and work their way down. If certain information is more likely to encourage people to connect with you, like an award you’ve won or a recommendation you’ve received, consider moving it closer to the top of your profile.
You can move sections around using the arrow icons on the edit profile screen. Re-order the sections on your LinkedIn profile so the key information is seen first.
The Summary Section
The summary section of your LinkedIn profile is arguably your biggest opportunity to encourage people to connect and engage with you. Make sure you use it effectively and give some careful thought as to what you include.
You need to sum up what you do and where your skills and expertise lie, in an easy-to-digest format that people glancing at your profile will quickly understand. People may only spend a few seconds scanning your profile before deciding whether to accept your invitation to connect, so they don’t need your life story – just the vital information. Consider using bullet points to break the information down further.
To make your profile as easy as possible to find, it’s crucial to include the most important keywords relating to your business in the summary section. This should happen naturally, as you explain who you are and what you do, but make sure they’re in there somewhere.
I’d recommend writing your summary section in the first person. This will help to add a personal voice to your LinkedIn profile and make you appear approachable. After all, people do business with people!
Format your summary section so it’s easy to read quickly.
How to Stand out on Linkedin
Once you’ve added your personal information and your summary, you can then go on to add your background information and accomplishments. This is your chance to shine and stand out from the crowd.
In the top right-hand corner of your LinkedIn profile, you can now click ‘add new profile section’ to your profile. Here you can add new sections to your profile.
Update Your Background as Much as You Can:
- Current and previous work experience: Here, you will want to create a new section for each role you’ve had, even if they’re at the same organisation
- Your education history
- Volunteer experience
- Your skills
- Honours and awards you’ve won
- Courses you’ve completed
- Projects you have been part of
- Test scores
Encouraging Engagement with Media
When adding your experience and education to your profile, you can also add a variety of media formats to your profile in order to add interest and interactivity, which will encourage people to connect with you.
You can also add documents, photos, links, videos and presentations underneath each entry:
If you worked on a project you’re particularly proud of, include it here so other LinkedIn users can see examples of your best work.
This is how you can truly make your LinkedIn profile stand out from the crowd. Visual media is vastly more engaging than a profile completely made up of text. Videos and images encourage people to interact with your profile and, ultimately, connect with you.
Check Your Profile Settings
Aside from the changes to the content on your LinkedIn profile, there are some adjustments to the settings which can also help you stand out from the crowd.
Firstly, claim your LinkedIn custom URL. When on your profile you will see a section called “Edit public profile & URL,” this link will take you to your public profile settings where you can edit your URL.
Changing your LinkedIn profile URL makes you easy to identify, appears more professional and is more shareable than a URL with random numbers. You may have to try out several variations before you find one that isn’t being used already:
On the same page, make sure you select the option to ‘Make my public profile visible to everyone’, otherwise, people you attempt to connect with won’t be able to see any of the content on your profile.
I’d also recommend reviewing this section to make sure that you’re comfortable with the settings.
Users Can See Your Activity
Be aware that users can see your activity on your LinkedIn Page, this includes posts you have shared or even liked. If you do not like the idea of this, you can untick the “Posts & Activities” box with the customise your public profile settings.
Receiving recommendations from others is a great way to prove your authority. Often these can happen naturally, and often people will want one in return. You can request testimonials from connections. Be careful though, you don’t want to annoy people by bombarding them with requests. Only ask people you have a good relationship with and you think are likely to respond.
Once you’ve tweaked your LinkedIn profile to near-perfection, make sure you revisit it regularly and refresh or update your information as necessary. A profile with out-of-date information could discourage people from connecting with you.
Stay active on LinkedIn in other ways too, by joining relevant groups and contributing to discussions, sharing updates, or publishing posts directly onto the platform.
Having a complete LinkedIn profile with quality, up-to-date and engaging content is crucial when connecting with new people on the professional social network. Follow the tips in this post, and you’ll achieve LinkedIn All-Star status in no time!
Do you have any other tips for creating an excellent LinkedIn profile? I’d love to hear them, so why not share them in the comments section below!