1. Blog posts demonstrate your expertise
You are passionate about your business, and you’re great at what you do. Blog posts let you flaunt your knowledge and experience, share your wisdom and can give you real competitive advantage.
It takes time and effort to write a successful blog, but the process of crafting your blog posts have the additional benefit of helping you to clarify your key messages, and force you to think about what your readers/customers want to read.
2. Blogs are great for getting found in the search engines
Question: What makes websites rank well in the search engines? Answer: Fresh content, thematic trustworthy content, that other websites relate to. Your blog is a key part of your search engine optimisation strategy. It is a tool for publishing timely content. if you don’t have much time, you can even write an article, and post-date it for later publishing. When you write a blog post, the blogging software “pings” the search engines and often blog posts are indexed within minutes. And of course blog posts are real link magnets. All of which means you may well find your blog posts ranking well in the search engines.
3. Blogging puts a human face to your website
Take a look at the bottom of this blog post, and you’ll find my beautiful picture and more details about me.
Hallam is a digital marketing company, but we know that people do business with other people. And our blog is a great way for us to stay close to you, our customers and prospective customers.
So go ahead, write a comment on our blog, and you can be sure one of us humans will definitely get back to you!