Blogging

There are many benefits to blogging: keeping in touch with your client base, creating fresh content for your website, raising your company’s visibility in the search engines, raising your own corporate profile.

But how about making money from your blog? The buzzword is “monetising.”

Placing Google AdSense advertising on your blog has been one source of revenue for quite a while now. People click on the ads, you get the money.

Here’s another way to make money from your blog: paid for reviews.

I’ve registered my blog with ReviewMe and advertisers can buy a review on my blog, essentially paying cash for my esteemed opinion of their product or service. And of course, they’re also buying a valuable link from my website.

You can use the ReviewMe service either to buy links to your own site, or to sell links and earn a little extra money.

Now, I know you don’t want to be deluged with advertorial, but if e-marketing trends interest you, then you will want to read the Advertisement:

Basiclink.com, a web hosting company in San Diego, are trialling a marketing campaign where they are offering 11 lucky customers 50% off the price of their Shopsite Pro E-Commerce Hosting on Monday, 11 December at 11:00.

This promotion is capitalising on Amazon’s latest marketing campaign Vote for Deal where customers can vote for one of four cheap deals on offer. The deal with the most votes wins, and a few randomly selected folk who were lucky enough to vote for the winning deal are then sent a claim code to purchase the deal.

Basiclink.com are introducing this B2C concept to the B2B marketplace, and they claim to be leading on a trend that may set the tone for future business promotions.

What’s also interesting is that Basiclink.com are a local player, serving specifically the San Diego small business community. They’re using international e-marketing techniques to target their niche market. It’s a multi-pronged campaign; they pushed out online press releases, purchased inbound links from blogs, promoting the offering on their website, and I’m sure they’ve got email marketing in the mix.

So there’s an example of small business marketing lessons to be learnt from our SME cousins on the other side of the pond.

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