As we enter the run up to Christmas it’s time to think about your social media strategy. In this blog post we will look at a number of festive social media campaigns to see what’s worked in the past, and what’s currently happening as large organisations start to release their Christmas campaigns. Some of these tweets and posts are easier to emulate than others. I will also rummage through my Christmas stocking to see what approach B2B organisations are taking.
Engagement & Amplification
Aldi has developed an easy template to re-create, where the user is asked to retweet, like, or reply in order to vote for their favourite choice. Aldi has posted a number of tweets in this format and have received a great response. In the image below, the roast turkey gained Aldi 53 retweets and the beef wellington led to 53 likes, and many replied for the three bird roast. It looks like a tie, but what a great way to share their products and generate engagement:
Spread Cheer and Goodwill
Marks and Spencer’s changed their approach to Christmas adversing last year with their ‘Follow the Fairies’ social media campaign. The fairies spread goodwill and good deeds across Twitter throughout December. Taking a good will approach to Christmas stands out when many companies focus on selling:
The charity WWF share an important message that’s in-line with their beliefs and values, yet at the same time advertise their Christmas cards effectively:
Sainsbury’s big budget mini-movie, ‘Mog’s Christmas Calamity,’ brings the family together for an exciting three minute adventure and raises money for Save the Children UK. Including a charity at the heart of your Christmas campaign shows that your business has a heart but will also help to boost retweets and shares:
Sainsbury’s aren’t the only organisation developing Christmas content for children. British Gas has shared a competition to help Wilbur the penguin find his way home. Each week British Gas will be sharing a new comic strip of Wilbur’s adventures around the UK and the lucky winner gets a Christmas hamper. The key here is that British Gas is bringing families together by completing an ongoing quiz. This means that each family will be sharing numerous tweets in the run up to Christmas, and British Gas will gain receive lots of attention:
Experiment with video or Vine
Last year Costa experimented with Vine and shared a Christmas themed animation. Vines are only six seconds long, but you can share a powerful Christmas message that can be shared on all of your organisation’s social media profiles. They don’t need to be expensive and time consuming either, incorporating your team and filming it on an smart phone could be just as effective.
B2B Business on LinkedIn can enjoy the festive cheer too!
LinkedIn requires a different technique for festive posts. Christmas is a great time to share funny posts for your company’s followers to read and share while munching on mice pies at their desk. But this is also an opportunity to share your industry insight of the festive period and how your business will be operating over the period.
If your business is quiet over the festive period, write a year in review post that shares the changes within your industry’s or organisation over the past year.
Citi bank shared the following industry related post in early November. Their follower’s appreciated that they shared their festive industry knowledge:
If your business has seasonal job positions, LinkedIn is the place to post job adverts:
You might think that eChristmas cards are a thing of the past, however for B2B companies, this could be a great way to share your brand and festive message. They are a much quicker option and you can personalise ecards to a greater extent for your more special clients.
If your business hours are changing over the festive period, read this blog post to help you change them on your Google My Business page.
Remember that if you chose to tweet the day before Christmas about a special product announcement, you may not get the attraction that you want. Start your campaign early and post regularly to keep the momentum going. Whatever you do, try to get people involved and have some fun.