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Breakfast Briefing: the Christmas edition

Date: 13/12/2023

Time: 9am-12pm

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Hallam logo on a mince pieOur Breakfast Briefing returns bigger and better than ever.

Join us on the 13th December at our Nottingham HQ for talks from across our Organic, Paid Media and Data & Insights departments, all with one goal in mind: to help you grow your brand in 2024.

Talk 1: The importance of EEAT in your 2024 organic strategy

In order for our Organic strategy to thrive in 2024, we need to identify what exactly Google is looking for after its string of Core algorithm updates that were implemented during the second half of the year.  

Between our Head of Organic, Carmen Dominguez, and Digital PR Lead, Tom Bestwick, they’ll provide an overview of the Organic landscape, what SEO strategies need to be implemented, but also how Digital PR should feed into that in order to grow brand authority and awareness at a crucial point in Google’s focus on E-E-A-T.

And, yes, they’ll answer where AI content fits into the equation.

Talk 2: The future of Search and how this impacts your paid advertising

Molly Watters, our Paid Media Team Lead, will be discussing how search behaviour is changing, with many platforms and channels becoming popular search engines besides your obvious contenders like Google and Bing.

Platforms like Youtube, TikTok and even tools like voice search are becoming increasingly popular ways to search, having a knock-on effect for digital advertising.

Molly will share how you can adapt your digital advertising in 2024 to meet your customers where they are.

Talk 3: Preparing a measurement framework for 2024

Jonathan ‘Cat’ Catton, our Head of Data Insights, will be sharing how to set up a measurement framework that will continue to work in a potential cookieless future by re-focusing on the “Key” part of Key Performance Indicators (KPIs).

There are so many metrics that get used in digital marketing that it’s quite possible to end up drowning in dashboards with 20+ different indicators. By focusing on just a few key metrics at each stage of the funnel, you can get rid of analysis paralysis and take decisive action.


👋 9:00 – 9:30 – Welcome and registration

🗣️ 9:30 – 10:00 – Talk 1

☕️ 10:00 – 10:15 – Coffee and pastry break

🗣️ 10:15 – 10:45 – Talk 2

🧃 10:45 – 11:00 – Refreshments break

🗣️ 11:00 – 11:30 – Talk 3

🍲 11:30 – 12:00 – Lunch and farewell

About our speakers

Carmen oversees the entire Organic function at Hallam, ensuring the smooth delivery of SEO, Digital PR and social media activities across all of our client accounts.

Tom leads Hallam’s Digital PR function, developing strategies that land clients in relevant top-tier publications and build online profiles through a blend of tactics, ranging from the bread and butter of public relations to the execution of eye-catching campaigns.

Molly is a Paid Media Team Lead at Hallam, leading on many of the biggest Paid retainers. Molly has previously led Hallam’s Programmatic and Affiliate offering and is keen to improve clients’ advertising by diversifying channels.

Cat is our Head of Data & Insights, managing and improvement of Hallam’s client reporting process. He specialises in in-depth performance analysis with a keen focus on underlying long-term trends.


  • Date 13/12/2023
  • Time 9am-12pm


  • Hallam - entrance next to Stanley Place


  • Hallam

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