Jonathan graduated from the University of Nottingham in 2016 with a 2:1 Masters Degree in Physics and quickly moved to start a career in paid search with Hallam later that same year.

Outside of his day life Jonathan enjoys all things nerd, ranging from board games to LARPing to eSports.

Latest posts by Jonathan

Optimising a Google AdWords campaign can involve large amounts of data analysis, time spent, and an element of trial and error. However, you can use the campaign drafts and experiments...

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty...

What hour of the day it is can have a huge impact on how likely someone is to buy. You need to be taking advantage of that in your optimisations....

Those three little words "Limited by Budget" can cause no end of irritation in an AdWords account. Fortunately, there are methods you can use to maximise the impact of your...

Latest Tweets

  • RT @NottmDigital: The Nottingham Digital Summit takes place on 21st June at the Nottingham Playhouse. World class digital marketing superst…
    18 Apr 2018
  • RT @stucchio: Deterministic A/B tests via the hashing trick. Why you shouldn't use `math.random` to allocate users in an A/B test. https://…
    20 Mar 2018