Latest posts by Jonathan
Media Mix Modelling for digital marketing: the basics
To gain more clarity on marketing performance, many brands are increasingly investing in first-party data and exploring alternative measurement frameworks.…
Eyes on the prize: effective measurement frameworks for 2024
Attribution in 2010 was simple, a user clicked on an ad and that ad was attributed to the sale. To…
Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…
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