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Tom Bestwick

PR Manager

Tom specialises in raising brand awareness and landing top-tier coverage and links.

Our PR expert

Tom has worked in public relations and communications since 2013, joining Hallam having gained experience within the football, leisure management and retail sectors, telling stories and landing links across a vast B2B and B2C portfolio.

Now leading Hallam’s Digital PR function, Tom develops strategies that land clients in relevant top-tier publications and build online profiles through a blend of tactics, ranging from the bread and butter of public relations to the execution of eye-catching campaigns.

Outside of PR, he’s still a writer at heart and can be found tapping away on his latest novel or sipping a vanilla latte in a Costa with a book in hand. Well, when he’s not on toddler duty.

Latest posts by Tom

Digital PR

Why Digital PR is essential to supercharge E-E-A-T

E-E-A-T, a significant part of Google’s code of quality, is not just about ranking higher in the SERPs; it factors…

Digital PR

How to measure success in Digital PR

"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…

SEO

Organic round-up: March 2023

What a start to the year we’ve had. It’s certainly been busy - so busy in fact that we can’t…

Digital PR

Newsjacking: a free template and practical guide

Newsjacking, which is also commonly known as Reactive PR, remains one of the best tactics for getting brands noticed.

Digital PR

Introducing PR On A Beermat – the ultimate guide to PR for small business owners and entrepreneurs

Public relations. Where do you even start with a term that has grown in definition and mass over the years?

SaaS

Four steps for how SaaS brands can build a compelling SEO and PR strategy

Is there any other industry that is growing quite like SaaS (Software as a Service)?

Content Marketing

How deep-dive interviews better educate content marketing strategies

Before we get into how, it’s worthwhile explaining the why.

Digital PR

How Paid Media joins forces with PR

PR and Paid Media don't usually work together that much, but by joining forces, you can create a targeted approach…

Digital PR

Heard the news? We’re working with Boots Hearingcare

It was an exciting end to 2020 for the team here at Hallam! We have 3 new clients we will…

Branding

5 tips for brands to cut through the crap and stand out this Christmas

How do you stand out at Christmas when everyone is doing the same thing? Be different. We provide some top…

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