Getting a great web address is important to small businesses – and I was very pleased to be interviewed in a recent domain names article in the Sunday Times.
It is not that hard to choose a great domain name. Choose a name that is :
- consistent with your brand
- easy to type, which usually also means short
- and if possible, consistent with your search engine optimisation efforts.
We know that British buyers prefer .co.uk domain name because it suggests the company is local, or more relevant to their needs.
And I don’t like dashes (or hyphens) in domain names. I think they are awkward to pronounce, and look like spam when typed. And usually looks like you use dashes because somebody else has the name you wanted.
An entire second hand domain name industry exists offering to sell you an existing domain, as well as waiting to steal yours out from under you nose if you forget to renew your name.