My family hosted a French exchange student last week, and she asked what I do.
Are you a web designer? (Le dessinateur de toile?) Non…
Do you host websites? (la toile accueille?) Non…
Do you actually sell anything? (Qu’est ce que tu fais, exactement?)
We help businesses to design their online marketing strategy and tactics. We provide impartial, unbiased advice to help figure out what they should be doing on the Internet. And we write up the action plan to get them moving towards their goals.
Our discussions with our clients cover a lot of ground, because there are so many options out there. And every company’s needs are different.
We assess whether it’s worth improving the user experience on their website to convert more sales, or working on improving their rankings in the search engines, or communicating better via blogs or email marketing. Where should pay-per-click fit in the mix? Do they have processes in place to handle their email enquiries? What are their competitors up to? Is there an international element? Where do you want to take your business, and how can the Internet help with that goal?
And the end result is a set of requirements and a business plan that managers can use as a basis to go off and look for suitable web designers, or software salespeople, or buy online advertising. Confident in knowing their objectives, and knowing they won’t be “sold a pup.”
Online marketing strategy consultants. That’s what we do.