2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting SaaS investments, and the longer buying cycle coupled with changes to digital attribution and measurement making it increasingly difficult to prove ROI.  There is greater emphasis on efficiency and profitability – and you can expect this to continue well into 2024…

This report, compiled by experts from Hallam, Google, LinkedIn, Eloomi, and Magic Numbers features contributions from experienced marketers from around the SaaS world, explaining how your business can continue to grow by doing more with less.

What’s in the SaaS Marketing Playbook?

In this eBook, we cover: 

  • Year in review: efficiency is the new growth
  • Data in review: what can we learn from our SaaS index?
  • Five B2B marketing trends to watch in 2024
      • 1. 2024, the year the cookie finally crumbles?
      • 2. Preparing for the era of the AI copilot
      • 3. Human perspectives as a precious commodity
      • 4. Breaking through the performance plateau
      • 5. Navigating the complex B2B buyer journey

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We help SaaS brands grow

We’ve created a unique methodology that is proven to increase the profits of SaaS companies, with instant impact and long-term results.

We helped enterprise SaaS brand, orgvue, achieve an 168% increase in closed-won revenue year on year. Read how we supported them here.

Our team are experts in growing sales, paid and organic growth strategy, retention and renewals, international expansion and much more.

Interested? Let’s talk. Get in touch here.