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Maria Paschalidou

Senior Paid Media Consultant

Maria provides strategic advice for change, updates, restructures and new features.

Our paid media expert

Maria is Senior Paid Media Consultant. With a Masters in Marketing and Management, she has worked in digital marketing since 2019, both in-house and with agencies. During this time, she has developed an extensive knowledge of all stages of the marketing funnel, gaining exposure to different platforms, both for B2B and B2C sectors.

Outside of work, Maria enjoys spending time with her dog, reading fantasy books and listening to music (mostly rock/metal).

Latest posts by Maria


Paid advertising beyond search: exploring alternative strategies for marketing success

In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…


How to get started with Google Performance Max

Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…

Paid Search (PPC)

15 best practices for PPC landing pages

This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…

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