SEO (Search Engine Optimisation)
Tom Whiley

Digital Marketing Manager experienced in SEO, Paid Search & Content Marketing

To kick off the New Year we’re going to explore reasons why you should consider using infographics as part of your content marketing strategy. Infographics are an illustrative and creative representation of a message you’re trying to convey. They make use of various elements such as graphs, charts, images and colours to help tell a story and work particularly well to explain processes and statistics.

A great example of an infographic is our Digital Marketing Map, which you may have seen making it’s way around the internet and on social media.

Digital-Marketing-Map-1500px
If you’re still not quite convinced, here are some reasons why you should consider using infographics.

1. Their visual appeal

If you really want to draw people’s attention, then an infographic is a great tool to use. According to HubSpot, 40% of people will respond better to images rather than text. In addition to this, it’s been considered that the attention span of people is getting shorter. As a result this may lead to content on your page being scanned rather than examined word for word. Therefore when combined, the graphical imagery and bright colours of an infographic can naturally draw the eye’s attention and can help communicate your message more effectively than a paragraph of words.

Infographics are also effective for telling a story, which Hootsuite’s infographic on the History of the Hastag does so well at.

2. They are shareable and reusable assets

If you allow people to share content that you publish on your website, just like our blog posts, then it will allow your infographic to start getting noticed on the internet and on social media networks. If your infographic is appealing and engaging enough, people will be more inclined to share it. Google Analytics can allow you to track how well people are engaging with your pages that use infographics, which can help identify further opportunities for your overall content marketing strategy.

As your infographic is shared across the internet and on social networks, it can lead to more links being established to your website. This fits in well with a link building strategy for your website in effort to improve it’s SEO performance.

In addition to this, you can also recycle infographics that won’t become irrelevant over time as part of your content marketing strategy. This is known as Evergreen Content.

3. They can help build brand awareness

Creating infographics in collaboration with your brand’s visual identity such as it’s colours and your logo, can do wonders for spreading awareness of your brand. If your fully branded infographic is making its away around the internet and on social media networks, more people are going to start recognising you. Not only that, but if using you’re using infographics to illustrate service processes, they are a great way to showcase your expertise which is an integral part of a successful brand strategy.

You can also adapt your infographics to fit within your business’s offline marketing activities. For example you can arrange printed versions to be handed out at public events and even use them on marketing collateral such as brochures and leaflets that promote your products and services.

Conclusion

Making use of eye catching and illustrative infographics will not only help communicate a message more effectively, but also encourage more people share your content as well as build awareness of your brand.

There are some great tools available on the internet including Piktochart and Canva to help you on your way to creating your perfect infographic.

If you have you any tips for creating striking infographics, or have a particular favourite, we would love to hear from you!

2 responses to “Why use Infographics in your Content Marketing”

  1. Anand says:

    Great post Tom. I worked on an ebook a few months back about creative link building and one person I talked to as part of research told me how they build amazing links using Infographics. Basically what they do is they dig out amazing infographics from a few years back (think about one for Facebook from 2010) – a lot of the stats and content are likely to have changed not to mention the website design itself has changed multiple times since then. So they create a new infographic on the same topic with the current stats – not only do they get amazing shares for this, but they also get the other sites who had linked to the old IG link back to the new updated one as well.

  2. umer chaudhry says:

    Graphical Representative of any thing makes information more clear and any one can understand even the layman who didn’t know reading and writing can predict about what is being shown in the image because it get everyone’s attention.

Leave a Reply