I confess: I wilf.

Wilf (v) : aimless browsing on the web. Short for “What was I looking for…”

You know what I mean. There you are, working industriously. And then you follow an interesting link, or read your email, or write a blog posting. And forget entirely what you’re supposed to be doing.

I like to call it serendipity. Business managers like to call it time wasting.
A YouGov poll sampled more than 2,000 people, and two thirds of them confessed to wilfing. Apparently we spend two full days a month aimlessly surfing. Men are more likely to wilf than women, and young people more likely than oldies.

By the way, here’s where you can register to get paid to participate in YouGov polls.

And if you considered following that link, then you’re wilfing…

Be glad you don’t WILF in China: Internet addicts there are treated with electric shock, acupuncture and drug therapy.

Now, back to work!

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