Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
How To Use Google Ads To Generate Brand Awareness
Generating brand awareness is tough, particularly when you are trying to reach a particular target audience. It's here where Google Ads…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
How to Apply the AIDA Model to Digital Marketing
Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…
How to create a customer persona [free template]
Not sure where to start in creating your customer personas? Download our free customer persona template and read through our…
Building a Pattern Library of Gutenberg blocks
Gutenberg represents a huge shift towards pattern-based web design. In this article I'll discuss the approaches we took when creating…
Spotlight: How Red Bull puts brand at the heart of its digital strategy
In the age of digitalisation and the internet, organisations need to be doing more to stand out above the noise…
How to prove social media’s value on sales
Measuring the impact of your social media is key to your success and is a tactic that can be used…
The future of digital marketing: 2019 and beyond
The digital marketing landscape continues to evolve at an accelerated pace, and businesses must embrace the pace of change to…
How to measure your success online
‘What gets measured gets managed’. Measurement is what makes marketing a science. For many Managing Directors, marketing is an unnecessary…
The most expensive Google Ads keywords [infographic]
A keyword’s average cost per click can make or break a potential campaign. If you’re trying to advertise with a…
Move over millennials, you’re no longer “the next big thing”. Now that we all know how to market to millennials, the…
7 digital marketing trends to watch in 2019
As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more continues to evolve.…
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