Ecommerce
Are we an ecommerce SEO agency or an ecommerce PPC agency? Well, the answer is both, plus a lot more besides. So, whether you’re looking to drive traffic and increase conversions with search engine optimisation, or grow revenue and maximise profits with paid activity, you’ll find lots of sound advice on these blogs written by the experts who have helped to make Hallam the best integrated search agency in the world.
How To Set Up Dynamic Product Ads on Facebook
Facebook's dynamic product ads allow retailers to promote relevant items from their entire catalogue on any device. Advertisers can use…
Ecommerce and Millennials: How Does Generation Y Impact Mobile Shopping?
Millennials have evolved from a popular catchphrase among those trying to identify a new trend, to a group of tech-savvy…
Accelerated Mobile Pages For Ecommerce: Benefits, Limitations & Next Steps
Google's focus on AMP continues, and now that ecommerce sites are able to get in on the action, more and…
How to add canonical tags in Magento
It is very common for duplicate pages to be inadvertently created on websites, especially on ecommerce sites, but this could…
Link building for ecommerce is typically seen as one of the biggest SEO challenges facing businesses who transact online. You…
Why are your PPC Ads not showing?
In this post we look at some of the main reasons why you may not be seeing your PPC Ads…
All you need to know about submitting a Google Shopping data feed
There are various upload methods for submitting your data feed to Merchant Center, and the one you use comes down…
Mailchimp Introduces Product Recommendations
Mailchimp has a new paid feature called Product Recommendations.
Using a limited PPC budget with fixed daily spends
Many online advertising campaigns are limited by a maximum daily or monthly budget. In this post I'll explain how to…
How to divide a Google Shopping campaign
Google Shopping allows you to place product listing ads within Google’s search results. In order to be truly effective, it…
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