Social Media

Paid Search (PPC)

LinkedIn advertising: tips, costs and how it works

If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost-effective method…

Social Media

Should your brand work with Instagram influencers?

59% of marketers intend on increasing their influencer marketing budget over the next year, but is that something you should…

Social Media

5 easy ways to A/B split test Facebook ads

How do you really know whether your Facebook ads are as good as they could be?

Digital PR

Social Media Marketing as a Link Building Strategy

Social media marketing plays an important part in digital engagement. As Google’s focus on high quality, shareable content continues, social…

Social Media

10 ways to use social media in event marketing

Organising and planning the logistics of an event is no easy task, let alone trying to get people to show…

Social Media

How the Fashion Industry Is Breaking the Rules of Social Media Marketing

Are the rules of social media no longer relevant? The luxury fashion industry certainly thinks so - they're breaking all…

Paid Search (PPC)

LinkedIn lead generation ads: case study

LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional…

Paid Search (PPC)

How to improve your Facebook relevance score for cheaper Facebook ads

When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance…


5 Outstanding Chatbots: the business of digital conversations

We've chosen 5 examples of chatbots to share with you, and given you specific suggestions and recommendations that you can…


Chrome Extensions for the Digital Marketer

We love Chrome Extensions, and we've compiled this list of the best digital marketing extensions that we use every day.…

Social Media

General Election: How Can Political Parties Use Facebook Ads?

Facebook ads provide sophisticated and cost effective targeting options for political parties seeking to promote their campaigns in the run…

Digital PR

How to find influencers in your industry

Whatever your industry is, it has its key influencers. But how do you find them? Here are some practical tips…