Tag:adwords

Analytics
Linking Google Ads and Analytics in Different Accounts
Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…

Paid Search (PPC)
Google Ads exact match has expanded, again
Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and…

Setting Up an AdWords Campaign – A Checklist
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