Tag:adwords

Analytics

Linking Google Ads and Analytics in Different Accounts

Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…

Paid Search (PPC)

Google Ads exact match has expanded, again

Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and…

Google

Setting Up an AdWords Campaign – A Checklist